Link a Brand Product to a Menu Item

Products listed by official manufacturers or distributors, go through a verification process.

Products are automatically submitted for verification upon saving. Once a Menu Item is linked to a Brand Product, they display the Brand's official details.

Integrated Partners are strongly encouraged to:

• Link as many menu items to brand products as possible, or
• Provide sufficient product details for Weedmaps to classify the item automatically.

Why Product Linking Matters

• Reviews for verified products persist longer and aggregate across all listings carrying the same product.
• Brands maintain their product data, including descriptions, strain associations, and flavor/effect profiles.

You can link a Brand Product to a Menu Item by using any of the operations below:

You can explore available Brand Products with these operations:

You can utilize the many filters parameters on these operation for search and discovery.

Send back theproduct_id.

• You can pass the Brand Product identifier as the product_id attribute in the Menu Item payload.
• Add your internal Brand's Product identifier to the Menu Item payload as the external_product_id to help Weedmaps link data across locations or sync systems (optional).
• The Brand's identifier is optional as it will receive that attribute through the Brand Product

{
	"product_id": "integer",
	"external_product_id": "your internal product id"
}

Indirect Classification (Automatic Curation)

Weedmaps offers curation services:

• Our curation team reviews menus and assigns verified products.
• Retailers interested in this service should contact their Weedmaps Account Representative.

You can also use the external_product_id field to:

• Help auto-link products across locations, when the same identifier is reused under the same Organization.

Brand Product Curation

Manual links performed by retailers or Weedmaps—whether through our mutual client or curation services—are intentional and high-value. Do not overwrite these verifications.

❗

Do Not Overwrite Manual Brand Product Links.

Only sending attributes that have been changed on your end will help mitigate Product Link churn.

Best practice: persist the Weedmaps product_id and apply that in your Menu Item operations.

Overwriting manually linked Brand Products undermines the integrity of curated content and significantly reduces the effectiveness of our joint efforts.

Clearing Brands vs Products

If you need to clear the Linked Product, setting:

{
  "brand_id": null
}

On the Menu Item payload will not clear the product—the brand will be re-inferred from the product. To fully clear both, set:

{
  "brand_id": null,
  "product_id": null
}