Getting Started with the Menu API

Now that we know how to Obtaining An Access Token and how to Making Authorized Requests Let's talk about how the Weedmaps Menu API can help our mutual clients create High Quality Menus.

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Menu API Base URL

https://api-g.weedmaps.com/wm/

How to Leverage the Weedmaps Menu API

A high-quality Menu starts with high-quality data.

Retailers depend on their Menu to inform, engage, and convert shoppers. With the Weedmaps Menu API, integrators have the tools to create enriched, trustworthy menu experiences by linking structured product data.

Whether it’s connecting a product to a platform verified Brand or adding cannabinoids and terpene profiles, each layer of enrichment increases the discoverability, accuracy, and performance of menu items.

The Menu API supports operations to search, filter, and match across Weedmaps’ proprietary Taxonomy, Brand Catalog, and product datasets—allowing integrators to build robust, conversion-driven menus that better serve retailers and consumers alike.

To help implementation, the section below offers more context and step-by-step guides.

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Menu Item Enrichment

Link a Brand

Products linked to platform-verified Brands carry instant recognition and credibility.

Customers are more likely to purchase from Brands they know and trust. By linking a product to an official Weedmaps Brand, integrators help retailers tap into that loyalty—improving both visibility and conversions. Verified Brands also provide access to rich metadata and marketing assets.

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Brands with strong followings can boost sales velocity and trust with minimal friction. Link whenever possible.

Would you like to know more? Read the Link a Brand to a Menu Item Guide.

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Link a Brand Product

This is one of the highest-value enrichments you can implement.

When a Menu Item is linked to an official Brand Product, it inherits trusted product details directly from the source—including imagery, descriptions, cannabinoid and terpene profiles, categories, and more. This ensures accuracy and continuity across platforms and helps consumers make informed decisions with confidence.

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Menu Items linked to Brand Products consistently convert at higher rates and reduce manual data entry for retailers.

Would you like to know more? Read the Link a Brand Product to a Menu Item Guide.

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Link a Category

Categories are foundational to product discovery.

Customers shop by preference—flower, edibles, vapes, topicals, concentrates—and linking Menu Items to the correct Weedmaps Category ensures they're surfaced in the right places. Categories power navigation, filters, and visibility across Weedmaps, especially on WM Orders.

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The more accurate your categorization, the better your Menu performs in search and browsing experiences.

Would you like to know more? Read the Link Categories to a Menu Item Guide.

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Link Cannabinoids

Cannabinoid data fuels transparency and decision-making.

Including accurate THC, CBD, and other cannabinoid measurements helps shoppers assess potency and choose products aligned with their needs. These attributes are prominently displayed and actively used in filters and search ranking.

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Rich chemical data = higher engagement and more qualified purchases.

Would you like to know more? Read the Link Cannabinoids to a Menu Item Guide.

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Link Strains

Strains are customer shorthand for experience—and one of the most searched attributes.

Linking a Menu Item to a specific Strain increases discoverability, provides context, and taps into consumer familiarity. Like Brands, Strains often carry a following. They also enhance the product profile through effects, lineage, and terpene associations.

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Strain-linked products drive higher-intent traffic and improve search performance.

Would you like to know more? Read the Link a Strain to a Menu Item Guide.

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Link Terpenes

Terpene data builds trust with knowledgeable customers.

As shoppers become more educated, they’re actively seeking products with specific aromas, flavors, and effects tied to Terpenes. Including this data positions the Menu Item as trustworthy and complete—especially for returning customers who know what they want.

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Terpene-rich listings stand out and increase repeat engagement.

Would you like to know more? Read the Link Terpenes to a Menu Item Guide.

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Link Discovery Tags

Discovery Tags expand searchability and context.

These tags act as smart labels that enhance how products are found and categorized on Weedmaps. They power functionality in Search, Brand Pages, Strain Pages, and more—providing a broader ecosystem connection between Menu Items and consumer behavior.

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The more relevant Discovery Tags applied, the smarter and more visible the Menu becomes.

Would you like to know more? Read the Link Discovery Tags to a Menu Item Guide.